Massive Mouse

As the days count down to launching Sales on Rails, I’ve started doing some usability tests. In my first usability test, I learned a lot about my sales site for Sales on Rails in addition to a ton of useful information about some of my competitors. Best of all, it only took 25 minutes. A [...]

In a recent post, I hinted at how much I’ve learned while building a web application over the past year. A huge lesson came when I decided to do the third version of the design myself, which is what I should have done from the very beginning. Over the last year, I’ve learned enough HTML [...]

I’m getting ready to launch Sales on Rails, a simple sales order management tool, after nearly ten months in development. If I had made better decisions, I would have been able to do it with half the money in half the time. If I had focused on the minimum required, launched the product and then [...]

The tech world is buzzing with “agile development” and “scratch your own itch.” The thinking goes that if you’re a web developer or web designer, you should build a product for yourself, because you know that customer intimately. In our flattened, long-tail world, you’ll be able to find enough customers just like you, those customers will [...]