In my last post, I talked about the significant advantages that come from leveraging SMS, email, blogs and Twitter for greater productivity ad effectiveness. No doubt some readers may be wondering, “if the most productive kinds of communication are asynchronous, won’t that erode corporate culture?”
Corporate culture is important. It’s the foundation for any business; more important than skills or experience. A good culture will lead to good business and vice versa. But it’s a mistake to think that working verbally has any positive impact on the business and it’s culture.
Improvements in corporate culture come from two sources, and neither of them have anything to do with boardroom tables or water-cooler chit-chat.
First, do your job superbly well. Become a crucial member of the team by exceeding the need. In contrast, if you constantly let your team down, even if you tell great jokes, they won’t want to hang out with you for long.
Second, have a meeting. But don’t pretend it’s about work. Go for lunch or spend the day rock climbing. Jump out of airplanes together. Whatever, just have fun. Spend time meeting the way meetings were designed: important to corporate culture and honestly unproductive.
