Massive Mouse

It’s becoming increasingly common for brands in the outdoor industry to sponsor “athletes” based on their notoriety rather than by their accomplishments. It’s a sad state that puts brand integrity at risk. In many cases, lots of media play has become sufficient for supporting athletes, despite a glaring lack of legitimate achievement. This has had [...]

One of the big advantages of the GTD system is that very few things fall through the cracks, whether they’re actions I’m supposed to complete or actions I’m expecting completion for from others. Having two simple email categories — a “WaitingFor” label and a “Defer” label — goes a long way toward keeping track of [...]

“Who are you upsetting? Because if you’re not upsetting anyone, you’re not changing the status quo.”

“Once you realize that changing the amount of money you need to live on can dramatically increase your chances of success, you have an important choice to make: How much are you willing to sacrifice for the business?” “One surefire way to determine if a bootstrapper is going to succeed or not is to check [...]