Massive Mouse

Are you running a business or a lemonade stand? The difference is in whether your first priority is the dollars you collect or the products and services you exchange for them. A subtle difference, but a revealing one, in terms of “give and ye shall receive.” Lemonade stand owners take first, give later (maybe). Signs [...]

“If you are an entrepreneur who is looking for capital and is sending letters or emails of introduction, leave out the bullshit. Say who you are, what you have, what makes it different than the competition, what you want to accomplish, how you plan on getting there, and how I can help. [Anything] else will [...]

Experience-Testing Question If you sold $1 million dollars worth of product, how much money would you make? Sometime last year, a contractor sat across from me, frustrated that I wasn’t budging on his rationale to increase his rates. “You guys have a big business,” he said. “You can afford it.” Despite our sales being less [...]

The tech world is buzzing with “agile development” and “scratch your own itch.” The thinking goes that if you’re a web developer or web designer, you should build a product for yourself, because you know that customer intimately. In our flattened, long-tail world, you’ll be able to find enough customers just like you, those customers will [...]